Corporate Leader and Strategic Advisor

Karan
Abhishek
Singh

25+ years building, transforming and leading consumer-facing businesses across Media, FMCG and Telecom — at board and P&L level. Former CEO at Zee Media and Network18. NDA-trained leader. Trusted advisor for institutional turnarounds, revenue growth and digital transformation.

Media StrategyRevenue GrowthBrand LeadershipDigital TransformationInstitutional Turnaround
Gurgaon, India
Karan Abhishek Singh
25+
Years of Leadership
About

A Career Built on
Strategic Vision

NMIMS, NDA

Karan Abhishek Singh is a strong cross-industry leader who has built, transformed and led consumer-facing businesses across Media, FMCG and Telecom — at board and P&L level — for over two decades. With a leadership foundation rooted in the National Defence Academy and sharpened across India's most demanding commercial environments, he is uniquely equipped to drive institutional turnarounds, integrate TV–digital ecosystems, and scale multi-region businesses.

As CEO of Zee Media, Karan repositioned flagship Zee News from #11 to Top 4, delivered consecutive profitable quarters after two years of losses, and launched India's first broadcast deepfake verification system. At Network18, he led a portfolio of seven news channels and India's leading Hindi news platform. Under his strategic stewardship, News18 India climbed from the fourth position to claim the coveted number one spot in the Hindi TV News genre, building revenues to ₹350 Cr+ and building India's first integrated TV-always, digital-first newsroom architecture.

Before his media leadership roles, Karan held senior positions at some of India's most iconic consumer brands — PepsiCo, Nokia, Godrej Sara Lee, and Hindustan Unilever — where he honed his expertise in sales strategy, market expansion, and P&L leadership. At Star India, he scaled North Branch revenues from ~₹675 Cr to ₹1,200+ Cr within three years — one of the fastest regional revenue ramps in the network's history.

Institutional Turnaround
Two successive CEO mandates with measurable, public-domain results
Large P&L Ownership
Multiple ₹100–3200 Cr P&Ls across FMCG, Telecom and Media
Revenue Diversification
Built IPs, brand solutions, affiliate and digital revenue verticals
Technology Leadership
Deepfake AI, Magic Wall election tech, integrated digital newsrooms
Team Building
Led teams of 3,400+; NDA-trained leadership core
Distribution Mastery
FMCG field-force to broadcast distribution at national scale
0+
Years of Leadership
Media, FMCG, Telecom — board & P&L level
0
CEO Mandates
Network18 (Hindi & Languages) · Zee Media
₹0 Cr+
Revenue Scaled
Across TV & Digital platforms
0+
TV & Digital Platforms Led
National, Hindi & regional channels
Career

25 Years of Leadership

A career defined by strategic growth, industry transformation, and the relentless pursuit of excellence across India's most competitive sectors.

Jul 2024 – Nov 2025Media

Chief Executive Officer

Zee Media Corporation Ltd. (ZMCL)

  • Repositioned flagship Zee News from #11 to Top 4 channel through content reset, audience strategy and distribution realignment — within 18 months
  • Delivered consecutive profitable quarters after two years of losses via disciplined cost optimisation and margin recovery
  • Achieved 80%+ market share for Zee Business through brand reinvigoration and competitive repositioning
  • Launched India's first broadcast deepfake verification system through the Zee News × Neural Defend partnership
  • Pioneered new digital revenue streams (influencer marketing, affiliate, astro) contributing ~15% incremental digital top-line
Apr 2021 – May 2024Media

CEO – Hindi News (TV & Digital)

Network18 Media & Investments Ltd.

  • Elevated News18 India to the #1 position in the Hindi News genre through strategic programming, anchor branding and superior distribution strategy
  • Built one of the most successful IP revenue builds to take News18 Hindi revenues to ₹350 Cr+
  • Conceptualised and executed India's first integrated TV-always, digital-first newsroom architecture across national and regional channels
  • Launched News18 JKLH, completing Network18's footprint across the Hindi heartland
  • Managed ratings, revenue and profitability across 7 channels and the News18 digital platform
Jan 2019 – Mar 2021Media

CEO – Regional Languages

Network18 Media & Investments Ltd.

  • Led a portfolio of 8 regional language channels across South, West and East India
  • Delivered ratings improvements in 7 of 8 markets
  • Managed full P&L across diverse geographies at a time of intense competitive disruption
Oct 2013 – Nov 2018Media

EVP / SVP / Sales Director

Star India (now Disney Star)

  • Scaled Star TV North Branch revenues from ~₹675 Cr to ₹1,200+ Cr within three years — one of the fastest regional revenue ramps in the network's history
  • Created the first Brand Solutions vertical within the GEC category, establishing a new monetisation model for entertainment advertising
  • Led agency partnerships and enterprise accounts nationally with a team of ~200 members
Jun 2011 – Sep 2013FMCG

Vice President – Premium & New Products

PepsiCo India

  • Delivered 35% YoY revenue growth while doubling numeric distribution across the premium non-carbonated portfolio
  • Owned the full P&L and GTM strategy for PepsiCo's premium and new-products vertical
Feb 2009 – May 2011Telecom

Program Manager (Category Head) – Smartphones / Channel Development Manager

Nokia India Private Limited

  • Managed the smartphones category and drove product initiatives for Nokia India
  • Oversaw go-to-market strategy for smartphone product lines
Jun 2004 – Feb 2009FMCG

General Manager, North / DGM Trade Marketing / Area Manager

Godrej Sara Lee Ltd.

  • Youngest General Manager in Godrej Sara Lee's history
  • Led sales and customer service operations at a national level across multiple roles
  • Built and managed high-performing sales teams across regions
Oct 2002 – May 2004FMCG

Area Sales Manager

Hindustan Unilever Ltd. (HUL)

  • Managed sales operations across the region for HUL
  • Drove distribution expansion and market share growth
Sep 2001 – Oct 2002Finance

Territory Manager

GE Countrywide

  • Began professional career as Territory Manager
  • Managed territory-level sales and customer acquisition
Jul 1995 – Dec 1996Defence

Cadet

National Defence Academy, Khadakwasla

  • Foundational leadership training at India's premier tri-services institution
  • NDA-trained leadership core underpins all subsequent professional leadership
Education
1999 – 2001 · Mumbai
MBA – Marketing
NMIMS, Mumbai
1996 – 1999 · Uttarakhand
B.Com
Kumaon University, Nainital

Executive Development Programmes

Advanced Leadership Programme – IIM CalcuttaBusiness Intelligence Programme – IIM AhmedabadStepping into Leadership – ISB, HyderabadKey Account Management – Sara Lee International, ThailandLean Six Sigma – GE Academy of Learning
Advisory Services

How I Can Help
Your Business

Bringing 25+ years of C-suite experience to help organizations navigate complex challenges and unlock their full growth potential.

Institutional Turnaround & Transformation

Two successive CEO mandates with measurable, public-domain turnarounds. Repositioned Zee News from #11 to Top 4 and elevated News18 India to #1 in Hindi News — within defined timelines.

Large P&L Ownership

Multiple ₹100–3200 Cr P&Ls across FMCG, Telecom and Media. Delivered consecutive profitable quarters at Zee Media after two years of losses through disciplined cost optimisation.

Distribution & Go-to-Market

FMCG field-force to broadcast distribution at national scale. Scaled Star TV North Branch revenues from ~₹675 Cr to ₹1,200+ Cr — one of the fastest regional revenue ramps in the network's history.

Revenue Diversification & IP Creation

Built IPs, brand solutions, affiliate and digital revenue verticals. Pioneered influencer marketing, affiliate and astro revenue streams contributing ~15% incremental digital top-line at ZMCL.

Technology & Innovation Leadership

Deepfake AI verification, Magic Wall election technology, integrated digital newsrooms. Launched India's first broadcast deepfake detection system through Zee News × Neural Defend partnership.

High-Performance Team Building

Led teams of 3,400+. Youngest GM in Godrej Sara Lee's history. NDA-trained leadership core. Built and scaled high-performing sales, editorial and digital teams across geographies.

Media & Content Strategy

End-to-end content strategy for news and entertainment channels across Hindi and regional language markets. Conceptualised India's first integrated TV-always, digital-first newsroom architecture.

Stakeholder & Regulatory Navigation

Board, advertiser, agency, government and industry interfaces. Deep experience managing complex multi-stakeholder environments across publicly listed media companies.

Ready to leverage 25 years of industry expertise for your organization?

Schedule a Consultation
Media Coverage

Press & News

Coverage across India's leading media and industry publications spanning appointments, interviews, and industry recognition.

Featured in:exchange4mediaadgullymedianews4ubestmediainfomediabriefBloomberg MarketsBARC Indiacxolanes
e4m
exchange4media
Appointment

Karan Abhishek Singh joins Network18 as CEO-Languages

Prior to joining Network18, Singh was the Executive Vice President & Head, Ad Sales in Star India. An alumnus of NMIMS Mumbai, Singh started his career in 2001.

Jan 2019
Read Article
ADG
adgully
Interview

There is no template on how to handle the COVID-19 situation: Karan Abhishek Singh

Karan Abhishek Singh discusses how Network18 navigated the COVID-19 crisis, emphasising agility, digital adoption, and empowering teams to work nimbly in unprecedented times.

Apr 2020
Read Article
MN4U
medianews4u
Interview

Sensationalism can only fetch short-term benefits: Karan Abhishek Singh

"Viewers are extremely intelligent. Sensationalism can give you short-term benefits but not long-term loyalty. We don't subscribe to that philosophy."

Aug 2022
Read Article
MB
mediabrief
Appointment

Karan Abhishek Singh joins Zee Media as CEO

ZMCL announces the appointment of Karan Abhishek Singh as CEO, bringing two decades of media leadership and a proven track record of revenue transformation.

Feb 2024
Read Article
MN4U
medianews4u
Appointment

Karan Abhishek Singh joins ZMCL as Chief Executive Officer

ZMCL names Karan Abhishek Singh as CEO with a mandate to reposition Zee News and drive profitability across the network's news portfolio.

Feb 2024
Read Article
CXO
cxolanes
Appointment

Karan Abhishek Singh Appointed as CEO of Zee Media Corporation Limited

From 2019 to 2021, he served as CEO of Languages at Network18. Before that, he held various senior roles in Ad Sales at Star India from 2013 to 2018.

2024
Read Article
BBG
Bloomberg Markets
Profile

Bloomberg Executive Profile - CEO, Zee Media Corporation Ltd.

Karan Abhishek Singh carries an active executive profile on Bloomberg Markets as CEO of Zee Media Corporation Ltd., placing him alongside publicly tracked business leaders.

2024
Read Article
FIN
Finovate / Neural Defend
Technology

India's First Broadcast Deepfake Verification System - Zee News x Neural Defend

Under Karan's leadership, Zee News partnered with Neural Defend to launch India's first AI-powered deepfake detection system for broadcast media across 18 channels.

2024
Read Article
e4m
exchange4media
Recognition

Jury Member - e4m Revenue Leaders 40 Under 40 (2024)

Karan served as a juror for exchange4media's prestigious Revenue Leaders 40 Under 40 Awards, recognising India's top revenue champions across media and marketing.

2024
Read Article
BARC
BARC India / medianews4u
Achievement

News18 India Tops BARC Exit Poll & Ratings Charts

During Karan's tenure as CEO, News18 India's election exit poll coverage topped BARC ratings, validating his content-led strategy and technological edge in live broadcast journalism.

2022
Read Article

10 articles across all categories

Speaking & Workshops

On Stage &
In the Room

Karan brings the unfiltered perspective of a practitioner - not a theorist. His talks are grounded in real P&L decisions, real turnarounds, and real lessons from 25 years at the sharp end of Indian business.

Signature Topics

Keynote

Institutional Turnaround & Business Transformation

How to diagnose a stalled organisation, reset its strategic direction, and execute a credible turnaround - drawing from two successive CEO mandates at Network18 and Zee Media.

Keynote

The Future of Media: TV, Digital & AI Convergence

India's media landscape is being redrawn by OTT, connected TV, AI-generated content, and deepfake threats. A strategic outlook for broadcasters, advertisers, and investors.

Masterclass

Revenue Growth in a Disrupted Market

Building sustainable, diversified revenue in an era of audience fragmentation - from brand solutions and IP creation to affiliate, influencer, and digital monetisation models.

Workshop

Leadership Under Pressure: Building High-Performance Teams

NDA-rooted leadership principles applied to corporate environments - how to build, motivate, and retain high-performance teams through ambiguity, disruption, and rapid growth.

Masterclass

P&L Ownership for Senior Leaders

A practitioner's guide to full P&L accountability - cost architecture, margin recovery, revenue diversification, and the discipline of profitable growth across large organisations.

Panel / Fireside

India's Consumer Economy: Trends, Insights & Opportunities

25 years of frontline experience across FMCG, Telecom, and Media - a cross-sector perspective on India's evolving consumer behaviour, regional dynamics, and growth vectors.

Engagement Formats

🎤

Keynote Address

45 - 60 min·500-5,000+

High-impact keynote for industry conferences, leadership summits, and annual conclaves.

📋

Executive Masterclass

Half-day / Full-day·20-80 senior leaders

Deep-dive workshop for C-suite and senior management teams on strategy, P&L, and transformation.

🔥

Fireside Chat / Panel

30 - 45 min·Any size

Moderated conversation or panel discussion at media, marketing, and business forums.

🏛️

Corporate Workshop

Half-day·15-50 participants

Interactive workshop for leadership teams - revenue strategy, team building, or digital transformation.

Book Karan to Speak

Bring a Practitioner's Voice to Your Stage

Available for keynotes, panel discussions, executive workshops, and corporate masterclasses. Reach out via LinkedIn to discuss your event, audience, and objectives.

Get in Touch

Let's Build Something Great

Whether you're looking for strategic advisory, board-level consulting, or a thought partner to navigate complex business challenges — Karan brings 25+ years of C-suite experience to the table.

Connect on LinkedIn

Karan personally reviews all advisory inquiries. Reach out via LinkedIn or email to discuss an engagement.

Advisory Engagements

Available for the following types of engagements:

Strategic Advisory
Ongoing advisory retainer for media, FMCG, or consumer businesses
Board Membership
Independent director or advisory board roles for listed and unlisted companies
Consulting Projects
Defined-scope projects: revenue strategy, market entry, brand positioning
Speaking & Keynotes
Industry conferences, leadership summits, and executive forums
Mentorship
Executive coaching and mentorship for senior leaders and emerging executives